An interesting and life saving new trend hit China's fashion week in Beijing. Yes, we said it: life saving. The air quality has been dangerously poor in the beautiful and large city of Beijing. Forcing citizens to adorn their faces with dull medical masks. Designer QIAODAN Yin Peng tore away the dull lifelessness of the life saving facial pieces and designed masks for his sport wear collection. These high fashion styled masks even made a brief appearance in Paris. Chinese designer, Masha Ma, adorned models at Paris fashion week with Swarovski crystal-studded masks to go with her urban-chic collection.
QIAODAN Yin Peng Sports Wear Credit: That's Mags |
The force to make the pollutant protection masks an accessory to talk about is not just for the high end world. A cosmetic company, Max Factor, promoted a selfie photo contest for its consumers of their Sina Weibo makeup. The contest called for consumers to pair their masks with elaborately applied eye makeup. The Jing Daily reported, "more than 33,000 Weibo users have tweeted the campaign's hashtag, showing off a range of stylish masks paired with meticulously applied eye makeup."
Helping yourself live a longer and healthier life, never looked so good.
Qiaodan Yin Peng Sports Wear Credit: The Fashion Spot |
Masha Ma Urban-Chic Collection Credit: AP Photo |